What exactly are "Links" and why do you need them?

Maybe 10-15 years ago you didn't need links, but believe me, from 2019 onwards you will NEED to start implementing this in your strategy if you want a consistent, sustainable source of traffic - without having to constantly chase your tail. (And that's especially when it comes to the most competitive keywords)

So what exactly are links, what are the benefits, and WHY do you need them? This episode will explain all.